Craftsmanship, Celebration, Confidence, Casual Atmosphere

4Cs of Quality Customer Service at Preusser Jewelers

Couple with saleslady

Most people are familiar with the 4Cs criteria for evaluating the quality of diamonds and other gemstones. They are cut, color, clarity, and carat weight. At Preusser Jewelers, there’s another set of 4Cs we’re concerned with. They are the 4Cs of quality customer service.

1. Craftsmanship

At Preusser Jewelers, we’re committed to the craft of jewelry. We understand the amount of work and attention to detail that goes into making every piece of fine quality jewelry. Besides an assortment of designer collections we carry, we also employ experienced craftsmen that can create custom jewelry that appeals to any taste.

2. Celebration

We are happy to help you celebrate the special occasions in your life. From birthdays, graduations, weddings, anniversaries, to new births, we can help you find the perfect gift to commemorate those special moments.

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3. Confidence

Whenever you purchase jewelry from Preusser Jewelers, you can be confident that you’ve made the best choice. We are happy to answer any questions you may have about a piece so that you can make well-informed decisions.

4. Cost Saving Casual Atmosphere

Our customers report that we have much more reasonable prices compared to any retail chain jewelry store. Not only is Preusser Jewelers sometimes thousands of dollars less expensive, but we also provide a low-pressure environment to allows our customers the time they need to choose the best piece that fits within their budget.

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Find Quality Service at Preusser Jewelers

Our many returning customers attest to the fact that Preusser Jewelers is special. We have an experienced, knowledgeable, and friendly staff. Our long history of customer service and quality products qualify us to satisfy the unique needs of each customer. To learn more about our products and services, contact us by phone at (616) 458-1425 or visit our store today.

Information About Jewelry Appraisals from Preusser Jewelers

What You Need to Know About Jewelry Appraisals

Jewelry appraisal

You may need to get a jewelry appraisal for liquidation, consignment, taxes, inheritance or estate purposes. Or you may need one for scheduling on your homeowners or renters insurance policy. No matter the reasons for the appraisal, you want to be sure you get a quality appraisal for a reasonable price, with all the necessary documentation. Preusser Jewelers provides the information you need, so you can be sure you are getting a fair and accurate appraisal.

An appraisal is a document that describes an item, determines its relative quality, and assigns a value to it. Descriptions usually cover the visible, measurable and analyzable facts about the piece, such as gemstone or diamond weight, materials, and markings. Jewelry appraisals should describe gemstone quality, count, shape, size, grade, weight, metal type, etc.  

A complete appraisal will usually include laboratory work to inspect and gather facts about the piece, or include a lab report. If done for homeowners or renters policies, the item is appraised for current market values, plus a small cushion percentage to allow for market fluctuations.  They do need to be updated every 4-5 years, so you know the piece is being accurately covered. You don’t want to over-insure your jewelry, with a high retail, which will not help you if the piece is lost, stolen or damaged. That will only make your premium higher than it should be.

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Please contact us for more information.

Types of Jewelry Appraisals

To be sure you’re getting the most accurate appraisal, you need to understand the differences between the various types of jewelry appraisals. If you’ve ever watched The Antiques Roadshow, you’ve learned a little about the differences between fair market value and insurance appraisals. The reason for the appraisal will determine what type is needed.

●     Fair Market Value Appraisals

Fair market value appraisals estimate what the piece could sell for if a buyer was found. Besides the intrinsic value of the piece, changes in the popularity of certain jewelry will affect the value. The value must represent the item’s value in its used condition. Charitable donations and estate planning generally require fair market appraisals. These will run lower than having an appraisal for replacement purposes.

●     Insurance Appraisals

Most jewelry appraisals are done for insurance replacement at moderate retail. The reason people insure their jewelry is to be able to replace the item, so the appraisal should reflect the realistic cost of replacing an item in a jewelry store that sells the same type of jewelry. Insurance appraisals should be updated every 4-5 years to make sure the piece still has adequate insurance coverage.

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●     Immediate Liquidation Value Appraisals

Divorce settlements and some types of estate dispersals may require this type of appraisal. Less common types of immediate liquidation value appraisals include probate and loan collateral appraisals. These usually reflect low values because of the situations that create their need. Values can be estimated at wholesale or in some situations much lower than wholesale.

Typical Jewelry Appraisal Costs

Appraisal services are charged a fee per piece, based on design, and stone count. Please contact us for more information.

How Can You Get the Most Accurate Jewelry Appraisal?

The best way to ensure you’re getting an accurate jewelry appraisal is finding a trustworthy appraiser. Characteristics of trustworthy jewelry appraisers are:

Good Credentials – A professional jewelry appraiser should be certified or titled by a respected national appraisal organization, like the National Association of Jewelry Appraisers. They should also have a Graduate Gemologist diploma from the GIA or its equivalent.

Broad Knowledge and Experience – A qualified jewelry appraiser must understand manufacturing techniques and recognize their contributions to the value of an item. A wide range of jewelry experience over several years will lead to a more knowledgeable appraiser. It’s also equally important for an appraiser to have solid experience in the appraisal business.

Choose Preusser Jewelers for All Your Jewelry Appraisals

If you need a professional jewelry appraisal in the Grand Rapids, Michigan area, visit Preusser Jewelers. Our staff includes a senior charter member of the National Association of Jewelry Appraisers and a GIA graduate gemologist. We have a long esteemed reputation of providing fair and accurate appraisals. Contact us for more information.

Learn All the Details About Custom Jewelry Design

All You Need to Know About Custom Jewelry Design

Custom jewelry designing

Sometimes, no matter how much you look, you just can’t find the perfect piece of jewelry that’s just what you had in mind. You might like the stone, but not the setting. Or maybe you like parts of the design elements from two different pieces. You also may have inherited a fine jewelry piece that just isn’t your style. The staff at Preusser Jewelers are ready to help in any of these situations.

A History of Exceptional Custom Jewelry Design

Our design philosophy has grown over our long and successful history in Grand Rapids. As the longest-serving jewelry store in Michigan, we have watched many jewelry trends come and go, and we have kept up with each new change while preserving our appreciation for the past.

This outlook makes us uniquely qualified to cater to all tastes. If you’re looking for a piece of custom jewelry that captures the classic feel of fashions from a bygone era, we have a deep creative well to pull from to make the perfect piece for you. We can also clean or customize pieces of classic or vintage jewelry.

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Time Honored Techniques, State of the Art Tools

We can turn your vision into a unique and stunning piece of custom jewelry. Our skilled craftsmen utilize time-honored techniques and state-of-the-art tools in an expertly designed studio environment to make custom pieces that are truly breathtaking.

Our craftsmen work with 18Kt. and 14Kt. yellow, white, and rose gold and platinum. Any of these options can give your custom piece a dazzling appearance, even on the most understated style.

We can also use jewelry you have inherited or purchased second hand and redesign it into something that you can truly be proud of. Whether you want to keep its original character, or use an existing piece of jewelry as a base to make something brand new, our skilled craftsmen can complete the work with the highest regard for quality and detail.

Custom jewelry doesn’t always mean we make the piece from scratch. We have many semi-mounts, which are mountings with cubic zirconia in the center, so you don’t have to view a ring with nothing in the center. All of the accent stones are real. This way, you can choose the stone you want for the center, in terms of quality. Also the mounting can be ordered to fit larger or smaller stones for the center, or a different shape, and in the color of gold you want, or even platinum.

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Personal Service

Whether you want something classic, something modern, or a unique combination of both, we can make it perfect. Our designers are well equipped to follow your instructions and add a flare to your creative concepts. You can be as involved in the process as you’d like — from sketches to wax carving, casting and finishing. Having an in-house studio means that you’ll get personal service from designers you know and trust. The entire process will usually take three to five weeks.

Contact Preusser Jewelers for Custom Jewelry

With a commitment to innovative design and high-quality materials, Preusser Jewelers is the perfect jewelry store to assist you in creating that perfect piece of custom jewelry. Some of our happiest moments are seeing the joy on our customers’ faces when they see their completed custom jewelry pieces for the first time. Come into our store or contact us so we can show you the world of possibilities in custom jewelry design.