How We Define High-End Jewelry

Fine Jewelry Preusser Jewelers

At Preusser Jewelers, we don’t sell just any kind of jewelry. We specialize in very fine, upscale jewelry for our customers. Our store is filled with delightful treasures made with diamonds and many beautiful color gemstones. Looking for the perfect engagement ring or wedding band? We’ve got them. Today’s post from Preusser Jewelers discusses what fine jewelry is.

Defining Fine Jewelry

You can get fine jewelry in many places. But is it really “fine”? Big box stores buy many styles in the thousands, and then are sold in hundreds of stores across the country. How well-made is that piece? Were the gems and precious metals ethically mined? Were the gems hand-selected for the best match and beauty? At Preusser Jewelers, we know they are. We have met the people who are the designers, like Simon G, Christopher Slowinski, and Peter Storm to name a few. 

Diamonds and Fine Jewelry

Just because a diamond is in a piece of jewelry doesn’t necessarily make it “fine.” Even if a diamond is tiny, it should still be well-cut so it refracts light as much as possible. That’s the sparkle factor! If it’s not, and looks like it has lots of specks in it, or to put it bluntly, frozen 

spit, is that fine jewelry? No. Even tiny diamonds should be well matched for size, cut, color, and clarity.

Fine Jewelry at Preusser Jewelers

Fine jewelry is perfect for life’s special occasions, and celebrations. Or you just simply LOVE jewelry! Anniversaries, birthdays, graduations, and engagements, births, (or if you are in the dog house!) jewelry can make that special day even better. Plus the receiver will always remember that occasion, every time they put it on. Also passing it on after you’ve gone, makes it even more special, and a happy memory. Stop by Preusser Jewelers today to see what we’ve got.

Why Preusser Jewelers Is the Top Choice Among Grand Rapids Jewelers

Grand Rapids Jewelers Preusser Jewelers

Preusser Jewelers believes diamonds are forever. We should know. Our store opened in downtown Grand Rapids in 1850, and we’ve been open ever since. Check out why Preusser Jewelers is the choice in Grand Rapids and Michigan!

Knowledgeable Staff

Our friendly, knowledgeable staff can show you so many styles of fine jewelry. Look for fashion diamond and color rings, bridal jewelry, and more! Our store has many styles from well-known jewelry designers. Preusser Jewelers also has a master jeweler in house who can help bring your custom design wishes to life! As one of the best jewelry stores in Michigan, and the oldest, Preusser Jewelers can’t be beaten for quality and service. 

Fine Estate Jewelry

Preusser Jewelers offers pieces which we have purchased from estates, individuals, and trade-ins. Also, our estate department has jewelry on consignment. We consider every piece carefully, and they must meet our standards. We only offer unique and well-made jewelry that will bring its new owner (you!) much happiness! 

Appraisals

We can appraise your jewelry collection for insurance purposes, estate or tax reasons, or for liquidation. Our fees are reasonable, and we give you the most accurate valuation possible based on current market prices, demand, grade, and style. Don’t settle for an antique store that sells furniture, art, and jewelry. Rely on Preusser Jewelers, who knows what each piece is really worth. Call us for an appointment. Turnaround times are almost always short, depending on how many pieces are being evaluated.

Preusser Jewelers: The Finest Grand Rapids Jeweler

Check out our beautiful collections of various designers. We’re right here in downtown Grand Rapids, where we’ve always been. It doesn’t get any better than Preusser Jewelers, Michigan’s oldest jeweler. Contact Preusser Jewelers or call (616) 458-1425 for more details.

How to Custom Design Unique Engagement Rings

Unique Engagement Ring Preusser Jeweler

The dedicated staff at Preusser Jewelers wants you to have the best experience possible as soon as you walk in the door. We want you to have the perfect piece of jewelry! A custom crafted engagement ring that will showcase your individual style. Today’s blog from Preusser Jewelers highlights custom designed engagement rings.

Start With the Diamond and Gemstones

Let’s face it. A unique engagement ring is all about the center stone! Choose it based on

the shape you love most, and imagine enjoying it for many years to come. Our diamonds

come with a lab report from GIA (Gemological Institute of America). Their standards are the highest in the world. 

Create the Setting

Once you have chosen the center stone, the ring can then be designed based on your

ideas. We can then implement them based on your style and your lifestyle! Certain styles

will work for some and not others. We can explain that so you understand what will be best

for YOU!

Related Post: How to Wear Diamond Rings When You Have an Active Lifestyle

Choose the Type of Metal

Preusser Jewelers can create unique engagement rings out of white gold, yellow gold, rose gold, or platinum. White gold and platinum enhance the shine of diamonds, while yellow and rose gold add warmth. Your skin may look better in some colors than others. 

Related Post: Wedding Ring Buying Guide

Make a Model

Once you have your design in mind, our jeweler will carve a wax form the design or we create a CAD image on a computer. That way you can make sure it’s what you want. This is when we tweak the design if needed. When you tell us “That’s it!”, we get to work. The hard part comes next, waiting to see the finished ring! Rest assured, we want you to be happy with our work. Intricate pieces may take longer to make, but the end result will leave you breathless! 

Contact Preusser Jewelers to Make a Unique Engagement Ring

Preusser Jewelers is Michigan’s oldest jeweler. Our expert staff will work with you every step of the way to create the perfect unique engagement ring. Contact Preusser Jewelers or stop by our store in downtown Grand Rapids for more information.

Why Preusser Jewelers Is One of the Best Jewelry Stores in Michigan

Best Jewelry Stores in Michigan Preusser Jewelers

Preusser Jewelers is not your average jewelry store. Our staff prides itself on first-class customer service for everyone who comes to our store. In today’s blog, discover why Preusser Jewelers is one of the best jewelry stores in Michigan. 

Selection

Preusser Jewelers offers ethically sourced diamonds, gemstones, and precious metals. See our selection of hundreds of diamond engagement rings, wedding rings, and eternity bands that showcase your special relationship!  Excellent quality, price and service is important if you want to be one of the best jewelry stores in Michigan!

 

Related Post: Alternative Engagement Rings to Showcase Your Unique Relationship

Custom Jewelry

Our in-house master jeweler and experienced staff can help you design the ring, necklace, or earrings of your dreams. Pick out your gems, setting, and precious metal, and we’ll get to work. We’ll have your custom jewelry done in about four to six weeks as one of the best jewelry stores in Michigan. 

Top Designers

Preusser Jewelers highlights collections from a dozen top designer jewelers. Many collections are Made in the USA! We sell some of the finest collections in Michigan and the Midwest.

 

Related Post: 2019 Bridal Jewelry Trends

Experience

Our master jeweler has more than 30 years of experience. Preusser Jewelers has been in downtown Grand Rapids since 1850. Our staff has many years of experience and knowledge in the jewelry industry. See why our experience makes the difference in one of the best jewelry stores in Michigan.

See Preusser Jewelers Today

Stop by our store in downtown Grand Rapids today. We promise we’ll take care of you, talk to you about your options, and come up with the best possible jewelry for you. Contact Preusser Jewelers for more information, and find out how we became one of the best jewelry stores in Michigan!

Traditional Meanings of Gemstone Colors and Birthstones

Gemstone Colors Preusser Jewelers

Gemstone colors bring out the personality of the wearer. You might want a look that brings out your unique eye color or skin tone. Perhaps you want to capture someone’s attention with a bright, sparkling gem. You might also want to highlight your personal birthstone with beautiful custom jewelry. In today’s blog, Preusser Jewelers talks about the traditional meanings of gemstone colors and birthstones.

Sapphires – Blue

Sapphires have long been the gemstone color of fidelity. It’s the symbol of hope and faith, and brings the wearer kindness and protection. Sapphire is the birthstone for September. 

Related Post: Colored Gemstones for Each Birth Month

Rubies – Red

Medieval Europeans believed rubies signified health, wealth, wisdom, and love. Hindus saw rubies as a sign of royalty. Rubies are the birthstone for July.

Emeralds – Green

Emeralds have a rich vibrant green color. Ancients associated emeralds with peace, faith, and harmony. The deep green color may also signify growth and prosperity. Emerald is May’s birthstone.

Related Post: Colored Gemstones to Celebrate Summer

Amethysts – Purple

Purple is the gemstone color of royalty. It’s no surprise that amethysts frequently appear in royal jewels. Ancient Greeks and Romans believed amethysts bring success in sports and business. Amethysts represent the month of February.

Topaz

Topaz is the birthstone for November. The Imperial version is a stunning and unique peach-pink gold. It also comes in yellows, blues, and white. Citrine is also often used for November. Folklore says that wearing citrine can ward off evil thoughts.

Preusser Jewelers and Gemstone Colors

Please come and visit our store in downtown Grand Rapids for a wide selection of  beautifully made jewelry with many of gemstone choices. Contact Preusser Jewelers to start designing your perfect custom jewelry.

Colored Gemstones and September’s Birthstone: Sapphire

Preusser Jewelers Colored Gemstones Sapphire

It’s almost September, and we’re going to focus on beautiful sapphires! Preusser Jewelers highlights this gorgeous colored gemstone that’s more than just a rich vivid blue tone!

Sapphires as Colored Gemstones

Sapphires are stunning, and they come in fantastic colors! They’re September’s birthstone, and they gained popularity when Princess Diana chose it as her engagement ring, and again when her son Prince William gave it to Kate. Did you know sapphires come in every color of the rainbow? Everyone thinks they are just a deep blue color. A rich, intense blue is the most prized color, but sapphires also come in shades of green, yellows, oranges, pinks, violets, and shades of purple. When sapphires are so dark you aren’t sure what color they are, those are very poor quality. Sapphires are the second-hardest gem after diamond, which makes them a great option as an alternative to diamonds for a ring that is worn for a lifetime.

Stop by Preusser Jewelers Today

Come and see our beautiful collections of color gemstone rings, necklaces, and earrings at Preusser Jewelers. We’re located in the heart of downtown Grand Rapids. View our gorgeous sapphire jewelry and shop for your engagement ring, bridal jewelry, or a new piece for your collection.

Why Preusser Is Your Grand Rapids Jewelry Store

Emerald Ring Grand Rapids Jewelry

Preusser Jewelers has been in business for nearly 170 years. Our longevity is just one reason why we’re your premier Grand Rapids jeweler. Here is why you really should shop at our showroom in downtown Grand Rapids.

History

William Preusser started his business in 1850. We’ve been a downtown Grand Rapids jewelry store ever since. Our longevity comes from our devotion to customer service, top-quality jewelry, custom design studio, and amazing designer collections found nowhere else in the area. We have beautiful rings for any couple planning a wedding. We’re also your headquarters for engagement rings, unique jewelry, and wedding bands.

Custom Jewelry

Our in-house craftspeople can make almost any piece of custom jewelry you can think of. Not many Grand Rapids jewelry stores can say that. If you can think it, we can make it. Starting with a design, then choose sterling, gold or platinum, add some beautiful gems, and we can create custom jewelry to your exact specifications.   

Designer Collections

Preusser Jewelers carries some designer collections that other Grand Rapids jewelry stores don’t. We have Christopher Designs L’Amour collection, one of the finest design houses for luxury pieces, Peter Storm has a modern-retro theme, MichaelM designs streamlined and stunning, to name a few.  We have many wonderful collections at Preusser Jewelers. Come by and see what we have!   

Customer Service

Customer service is always a top priority at Preusser Jewelers. We are a full-service Grand Rapids jewelry store. Our expert sales staff can find the perfect diamond ring, necklace, or diamond earrings to fit your lifestyle. We can also help you design custom jewelry to match your personality or symbolize your relationship.

Different Styles of Diamond Earrings

Diamond Earring

Diamond earrings look great on you, whether they are for a wedding, formal occasion, or just to add sparkle to your ensemble. There are many types of earrings to choose from, so you can pick your favorite style! You can achieve many different kinds of effects with these shimmering gems. In today’s blog, Preusser Jewelers discusses the different styles of diamond earrings available.

Studded Diamond Earrings

Studded diamond earrings are a model of simplicity. Studs often feature a single gem set in precious metal for each earring. They fit neatly against your ear and don’t get in the way. Stud earrings are perfect if you have an active lifestyle or you want to wear diamond earrings every day. Stud diamond earrings, also called solitaires, are the ideal gift for all ages, face shapes, and skin tones. They create a classic yet subtle effect that looks great for every style. Don’t believe that studs mean smaller gems! You can find studded earrings up to 2 or more carats in weight.

Related Post: How to Wear Diamond Rings When You Have an Active Lifestyle

Halo Diamond Earrings

Halo diamond earrings have a large central gem surrounded by a circle of smaller diamonds. They look like an angel’s halo! These earrings are a step above studs in that they have more than one gem in them. They are more sparkly than studs. Halos are also an excellent choice for jewelry to wear every day at work. They may also dangle below the ear. Try a halo with a diamond in the middle surrounded by colored gemstones, or the other way around for something different.

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Drop Diamond Earrings  

Drop earrings are also called dangles. These types of diamond earrings are more elaborate than studs as you could find two, three, or even four or more diamonds lined up in a row dropping down the design. How many diamonds dangle depends on the size of the gems. Drop earrings are perfect for formal occasions as well as a night out on the town! Think dressing up to attend a theatrical performance, symphony concert, or a wedding. Drop earrings with diamonds make a statement.

Hoop Diamond Earrings  

Hoop diamond earrings are a classic, and you have two basic choices here. Small hoops add a bit of glimmer to your ensemble and work perfectly for everyday wear. Larger hoops have a row of 10 or more gems and give your accessories extra sparkle. Diamond earrings in a hoop shape can have multiple hoops, asymmetrical designs, or two or more hoops side-by-side.

Diamond Earrings at Preusser Jewelers

Preusser Jewelers has a wide variety of diamond earrings, including ornate, minimalist, hoop, stud, and drop designs. Come by our showroom in downtown Grand Rapids to see our collection, including designer pieces or custom jewelry made to your specifications.

Unique Jewelry Designs to Show Off Your Michigan Pride

Preusser Jewelers is Michigan’s oldest jeweler. We opened our doors in 1850 in the heart of downtown Grand Rapids. Our expert craftspeople love making custom jewelry that brings out your personality and sense of style. We also sell dynamic pieces not found anywhere else. In today’s blog, Preusser Jewelers talks about unique jewelry that shows off your Michigan pride.

Stunning Sparkles

Diamonds sparkle, pure and simple. Unique diamond jewelry shines like the summer sun. A necklace, tennis bracelet, or beautiful dangle earrings reflect sunlight and mimic the sparkle in your smile. Diamonds are a classic element of jewelry design that works everywhere. Whether you are celebrating July 4th with evening fireworks over Mackinac Island or you are enjoying a summer afternoon sunbathing at the Great Lakes, your diamonds will shine with eye-catching sparkle.

Related Post: White Gold Rings that Look Great on a Modern Bride

Michigan Pride at Preusser Jewelers

We can even help you choose or create jewelry that reflects your pride in your favorite Michigan college or university. Think blue sapphires for Michigan or green emeralds for Michigan State. Contact us online, come by our showroom, or give us a call at (616) 458-1425 to discuss your options.

Colored Gemstones to Celebrate Summer


Summer means all-night parties, spending the day at the beach, big concerts, and just plain fun. The hottest months of the year also mean the hottest jewelry styles. When you consider what jewelry to wear out and about, think about beautiful colored gemstones. Bright gems complement, match, or contrast your outfit and accessories.
Preusser Jewelers explains some fantastic options for colored gemstones to wear with your warm-weather ensembles.

Alexandrite

June is a great birthstone month, as it has two gems to choose from! Alexandrite is one of the rarest gems, which changes color in different lighting. The color can also be described as “emerald by day and ruby by night”. Natural alexandrite appears has a green tone in natural daylight and reddish-violet in lower light. As you can imagine, the rarity makes it more expensive!

Related Post: Colored Gemstones for Each Birth Month

Pearls

Pearls can be classic or really cool, depending on you. A strand of pearls are classic, or for a fun piece, mix them with gold or even rubber in a bracelet! (Yes we have some!) You can also add a pair of pearl earrings or a ring to complement your ensemble for a night on the town. Pearls can be classic or modern, elegant or casual. Whether you want them for special occasions or for everyday use, pearls are a perfect choice.

Related Post: White Gold Rings that Look Great on a Modern Bride

Colored Gemstones from Preusser Jewelers

As Michigan’s oldest jeweler, we have a wide selection of gemstone jewelry for any occasion. Come to our showroom to see our selection or talk to us about custom jewelry. Contact us or give us a call at (616) 458-1425 to start the conversation.