Designer Collections

Since our establishment in 1850, Preusser Jewelers has formed relationships with some of the most respected jewelry designers in the country. Ranging from classic to contemporary styles, our designer collections are sure to meet the tastes of any customer. Before you visit our jewelry store in downtown Grand Rapids, be sure to read up on some the collections we feature. Click on the collection logos below to view their websites and learn more.

L'Amour Crisscut

The L’Amour diamond is a design masterpiece to behold in its beauty and simplicity. Its distinctive design features 50 facets and two straight sides with subtle curvatures at the top and bottom that create a brilliant reflection unlike any other. L’Amour is available in a range of sizes and customized styles with sizing 40 to 50 percent larger than a comparable emerald-cut diamond. It is the ideal choice for today’s woman seeking a bold yet romantic piece of jewelry that’s both modern and classic.

Michael M

Launched in 2008, Michael M is a very exclusive collection of handmade bridal and fashion jewelry created to last a lifetime. It’s clean European artistry and unrivaled craftsmanship are simply extraordinary. Created totally by hand in America, each piece has an identity number engraved on it. This jewelry achieves a fashion-forward sensibility that will never succumb to passing trends.


Verragio is the creator of the Luminoset™ setting – a revolutionary design that reveals all sides of a diamond. Each exquisite Verragio design is a masterpiece. If you want intricate wire scrolling and a truly amazing 360 view, these are the collections for you. They are available in many combinations of all three colors of gold, along with platinum.

Spark Creations

Spark Creations features vivid intense colored stones blended with intricate platinum or 18-karat gold craftsmanship, many of which are one of a kind. They have built their reputation as a leader among luxury jewelers by creating timeless fashion jewelry using the highest quality of diamonds, rare gemstones, and precious stones available.

Simon G.

When seeking the finest in luxury jewelry, Simon G. stands as the premier jeweler of exceptionally crafted styles for those with elevated standards. They offer several artfully created collections which all bring to mind their own unique charm and sense of style. Preusser Jewelers is proud to offer many of Simon G’s beautiful collections. Click here to view some examples of the Simon G collections available at our store.

Peter Storm Jewelry

Each Peter Storm design displays the true beauty and emotion of the diamond it holds. Whether it’s from his superb “Naked Diamonds” collection, or “Rock My World”, all exhibit his vision with precision, integrity, and dedication for true timeless grace. Peter Storm Jewelry is made in the USA and available now at Preusser Jewelers.

Frank Reubel Designs

Our jewelry store has beautiful collections from Frank Reubel. His “Art of Romance” is a bold contemporary bridal line which is modern yet elegantly sculpted. He also does variations in gold or sterling silver with gemstones, creating a fun look which is still timeless. The gemstones are uniquely cut and set into architecturally designed pendants and rings. Made in the USA.

Little Bird Bridal - Jewelry by Doves

Little Bird’s designs combine styles from the early 1900s with ones from this millennium. The designs are available in 18kt yellow, rose and white gold. At Preusser Jewelers, we always leave the center stone choice up to you. Whether it is a diamond or another gemstone, Little Bird’s unique designs must be seen in person to truly appreciate them!

James Breski

For truly fabulous color in vintage-style designs, take a look at the James Breski collection. It blends extraordinary colored gems with jewelry designs that pay tribute to classic forms, as well as cutting edge styling. It offers the best of 1920s classics, including stunning art-deco themed bridal designs.


Over 40 years ago, Benchmark brought the Comfort Fit design to the United States and obtained a patent. The inside of the rings are oval shaped, eliminating the sharp edge against your finger. Other companies have modified this design but Benchmark’s is the original; a true Comfort Fit. They offer classic 14kt and 18kt and platinum, along with newer contemporary metals. All Benchmark® pieces in our jewelry store come with a lifetime guarantee.  Try the new Benchmark eBoutique Ring Selector.

Dora Rings

Originally from Europe, Dora has the unique ability to vary wedding band widths and metal combinations so their rings will fit your style and taste. Their designs combine the finest gold, platinum, palladium, titanium and diamonds to create rings that unite modern design with timeless style. Our jewelry store has over 100 styles to choose from.


If you like a bold look with striking classic lines, this is the collection for you. Luminar combines timeless design with unmatched quality. They are recognized industry-wide for unsurpassed craftsmanship using only the finest conflict-free diamonds and all precious metals. Check out their “floating” diamond rings. Made in the USA.

Sylvie Collection

Diamonds are one of the rarest treasures in the world, and such is the love between the founding owners of the Sylvie Collection, Sylvie and Ian. Their story began in Tel Aviv, Israel when the pair met through mutual friends while attending a wedding. To say it was “love at first sight” is an understatement. This pair immediately knew they were destined to be partners, both in work and in love.

Visit Our Jewelry Store in Grand Rapids, MI

To browse through our large array of designer collections, visit Preusser Jewelers today. Our store is inside the historic Ledyard Building on the southwest corner of Ottawa and Pearl, conveniently located in downtown Grand Rapids and is easily accessible from both major expressways. We serve clients from all over the state, including Detroit, Wyoming, Ann Arbor, and Forest Hills.

Preusser Jewelers

125 Ottawa NW
Suite 195
Grand Rapids, MI 49503

You reach Preusser Jewelers on:
888.523.5209 or 616.458.1425

Fax: 616-458-9351 Email: