Traditional Meanings of Gemstone Colors and Birthstones

Gemstone Colors Preusser Jewelers

Gemstone colors bring out the personality of the wearer. You might want a look that brings out your unique eye color or skin tone. Perhaps you want to capture someone’s attention with a bright, sparkling gem. You might also want to highlight your personal birthstone with beautiful custom jewelry. In today’s blog, Preusser Jewelers talks about the traditional meanings of gemstone colors and birthstones.

Sapphires – Blue

Sapphires have long been the gemstone color of fidelity. It’s the symbol of hope and faith, and brings the wearer kindness and protection. Sapphire is the birthstone for September. 

Related Post: Colored Gemstones for Each Birth Month

Rubies – Red

Medieval Europeans believed rubies signified health, wealth, wisdom, and love. Hindus saw rubies as a sign of royalty. Rubies are the birthstone for July.

Emeralds – Green

Emeralds have a rich vibrant green color. Ancients associated emeralds with peace, faith, and harmony. The deep green color may also signify growth and prosperity. Emerald is May’s birthstone.

Related Post: Colored Gemstones to Celebrate Summer

Amethysts – Purple

Purple is the gemstone color of royalty. It’s no surprise that amethysts frequently appear in royal jewels. Ancient Greeks and Romans believed amethysts bring success in sports and business. Amethysts represent the month of February.


Topaz is the birthstone for November. The Imperial version is a stunning and unique peach-pink gold. It also comes in yellows, blues, and white. Citrine is also often used for November. Folklore says that wearing citrine can ward off evil thoughts.

Preusser Jewelers and Gemstone Colors

Please come and visit our store in downtown Grand Rapids for a wide selection of  beautifully made jewelry with many of gemstone choices. Contact Preusser Jewelers to start designing your perfect custom jewelry.

Colored Gemstones and September’s Birthstone: Sapphire

Preusser Jewelers Colored Gemstones Sapphire

It’s almost September, and we’re going to focus on beautiful sapphires! Preusser Jewelers highlights this gorgeous colored gemstone that’s more than just a rich vivid blue tone!

Sapphires as Colored Gemstones

Sapphires are stunning, and they come in fantastic colors! They’re September’s birthstone, and they gained popularity when Princess Diana chose it as her engagement ring, and again when her son Prince William gave it to Kate. Did you know sapphires come in every color of the rainbow? Everyone thinks they are just a deep blue color. A rich, intense blue is the most prized color, but sapphires also come in shades of green, yellows, oranges, pinks, violets, and shades of purple. When sapphires are so dark you aren’t sure what color they are, those are very poor quality. Sapphires are the second-hardest gem after diamond, which makes them a great option as an alternative to diamonds for a ring that is worn for a lifetime.

Stop by Preusser Jewelers Today

Come and see our beautiful collections of color gemstone rings, necklaces, and earrings at Preusser Jewelers. We’re located in the heart of downtown Grand Rapids. View our gorgeous sapphire jewelry and shop for your engagement ring, bridal jewelry, or a new piece for your collection.

Colored Gemstones to Celebrate Summer

Summer means all-night parties, spending the day at the beach, big concerts, and just plain fun. The hottest months of the year also mean the hottest jewelry styles. When you consider what jewelry to wear out and about, think about beautiful colored gemstones. Bright gems complement, match, or contrast your outfit and accessories.
Preusser Jewelers explains some fantastic options for colored gemstones to wear with your warm-weather ensembles.


June is a great birthstone month, as it has two gems to choose from! Alexandrite is one of the rarest gems, which changes color in different lighting. The color can also be described as “emerald by day and ruby by night”. Natural alexandrite appears has a green tone in natural daylight and reddish-violet in lower light. As you can imagine, the rarity makes it more expensive!

Related Post: Colored Gemstones for Each Birth Month


Pearls can be classic or really cool, depending on you. A strand of pearls are classic, or for a fun piece, mix them with gold or even rubber in a bracelet! (Yes we have some!) You can also add a pair of pearl earrings or a ring to complement your ensemble for a night on the town. Pearls can be classic or modern, elegant or casual. Whether you want them for special occasions or for everyday use, pearls are a perfect choice.

Related Post: White Gold Rings that Look Great on a Modern Bride

Colored Gemstones from Preusser Jewelers

As Michigan’s oldest jeweler, we have a wide selection of gemstone jewelry for any occasion. Come to our showroom to see our selection or talk to us about custom jewelry. Contact us or give us a call at (616) 458-1425 to start the conversation.

Advice for Picking the Perfect Piece of Jewelry She Will Love from Preusser Jewelers

How to Pick the Perfect Piece of Jewelry She Will Love

Perfect Gift Jewelry Happy Woman

If you a planning to give the gift of a beautiful piece of jewelry to a special woman in your life, it can be difficult to know how to select the perfect item. Whether it is a gift for your wife, your mother, or your soon-to-be fiance (hopefully!), the process of choosing the right piece of jewelry may leave you feeling nervous and unsure how to decide. Whether you are looking for a beautiful piece from a designer collection or a unique custom design, the friendly experts at Preusser Jewelers are here to help. Read on for advice on how to pick the perfect piece of jewelry that she will love.

What does she love already?

Is there a particular piece of jewelry that she already loves? Perhaps a favorite pair of drop earrings with uniquely colored diamonds. Perhaps a beloved tennis bracelet, with simple modern style in white gold. Look for items that she already loves, and draw on the features of those items to find new pieces that she will enjoy just as much. If you are in doubt, take a picture of her favorite pieces and consult with our experienced in-house design studio. We will help you select the perfect piece to complement her collection.

Related Post: Updating Your Wedding Rings

What gemstones does she prefer?

As you consider the pieces of jewelry in her collection and the items that she enjoys wearing most, take note of the gemstones that she prefers. Perhaps she selects only diamonds for her rings and earrings. Perhaps she has a number of emeralds in her collection, a beautiful complement to her striking green eyes. Consider the gemstones that she loves, and use this information to guide your choice of the perfect gift.

Related Post: Colored Gemstones for Each Birth Month

Does she prefer a particular precious metal?

There are many different types of precious metal that can be used for creating jewelry. From Platinum to silver to gold, the particular precious metals that she prefers will be an important part of your selection of her gift. Take note of the precious metals she prefers, for rings, earrings, necklaces, and bracelets, and choose complementary precious metals for her special gift.

Preusser Jewelers Quick Tip: If you are buying her a ring, sizing is very important! If possible, borrow a ring she wears often and bring it with you to your jeweler to have it sized, so your gift will be a perfect fit!

Preusser Jewelers is Here for You

At Preusser Jewelers, we want you to find the perfect item to give to the person you love. Our experienced jewelers will take the time to go over all the details with you, from setting to sizing, so that you can feel confident you have selected the perfect gift! At Preusser Jewelers, we are proud to have been serving the community of Grand Rapids for more than 150 years, and we are looking forward to your visit! Contact us today to see how our experienced jewelers can help.

Colored Gemstones for Each Birth Month

Guide to Birth Month Gemstones

Gemstones for Each Month

Make someone’s birthday special and give them the unique gift of a gemstone from their birth month. Today in the Preusser Jewelers blog, we take a look at the birthstone for each month.


The birthstone for January is garnet, and it comes in every color but blue; however, most people think of its deep rich orangey-red tone.


The birthstone for February is amethyst. It’s finest color is a deep, bright, royal purple but it can be barely there lavender or almost a black-purple. 

Related Post: Unique Engagement Rings


The birthstone for March is Aquamarine. This stone is an amazingly bright, light-blue hue but can be found in more vibrant blues and greens.


The birthstone for April is diamond. This famous stone is brilliant and beautiful and is used in many different jewelry pieces like bracelets, necklaces, earrings and rings for both men and women. 

Related Post: The Storied History of Engagement Rings


The birthstone for May is emerald. This gemstone is a sparkling, bright, and vivid green color. Even the finest emeralds will have small visible characteristics which add to their uniqueness.  


The birthstones for June are pearl and alexandrite. The pearl is a gem that is created by many different types of oysters and mollusks. They can come in many shapes, sizes and colors. It is one of two gems that comes from an animal. Alexandrite is a color-changing gem and is one of the rarest gems on earth. In its finest form and in different lighting, it can look greenish and then appear to be red or even violet. 


The birthstone for July is ruby. The finest rubies are rich with a vibrant, true red, and can be used in engagement rings because of their hardness and durability.


The birthstone for August is peridot. This unique stone is a striking apple to lime to olive green color.


The birthstone for January is sapphire. This gem is usually considered to be a brilliant bright blue, but it is available in every color of the rainbow. It also shares a link with a ruby, they both are corundum. For example; when a stone has a deep magenta-pink tone it is still sapphire. When the tone becomes red it is called a ruby. So you could say a ruby is a red sapphire!


The birthstones for October are opal and tourmaline. Tourmaline like sapphire comes in every color of the rainbow, most commonly known for its pinks and greens. Opal is especially unique depending on its play of color and pinpoints and how mother nature creates it. 


The birthstones for November are citrine and topaz. Citrine comes in pale yellow all the way to dark brownish-orange. Topaz can be yellows and a Caribbean blues to green tones. In its rarest form its called precious topaz which is a beautiful combination of pink to orange. 


The birthstones for December are tanzanite, turquoise, and blue zircon. Zircon should not be confused with the man made gem called cubic zirconia. Zircon is the most refractive colored gem. Tanzanite only comes from Tanzania and it is truly unique as when the light enters this gem and leaves it your eye will have a hard time telling if its blue or purple, that’s because the gem breaks the light into two rays: violet and blue.