How We Define High-End Jewelry

Fine Jewelry Preusser Jewelers

At Preusser Jewelers, we don’t sell just any kind of jewelry. We specialize in very fine, upscale jewelry for our customers. Our store is filled with delightful treasures made with diamonds and many beautiful color gemstones. Looking for the perfect engagement ring or wedding band? We’ve got them. Today’s post from Preusser Jewelers discusses what fine jewelry is.

Defining Fine Jewelry

You can get fine jewelry in many places. But is it really “fine”? Big box stores buy many styles in the thousands, and then are sold in hundreds of stores across the country. How well-made is that piece? Were the gems and precious metals ethically mined? Were the gems hand-selected for the best match and beauty? At Preusser Jewelers, we know they are. We have met the people who are the designers, like Simon G, Christopher Slowinski, and Peter Storm to name a few. 

Diamonds and Fine Jewelry

Just because a diamond is in a piece of jewelry doesn’t necessarily make it “fine.” Even if a diamond is tiny, it should still be well-cut so it refracts light as much as possible. That’s the sparkle factor! If it’s not, and looks like it has lots of specks in it, or to put it bluntly, frozen 

spit, is that fine jewelry? No. Even tiny diamonds should be well matched for size, cut, color, and clarity.

Fine Jewelry at Preusser Jewelers

Fine jewelry is perfect for life’s special occasions, and celebrations. Or you just simply LOVE jewelry! Anniversaries, birthdays, graduations, and engagements, births, (or if you are in the dog house!) jewelry can make that special day even better. Plus the receiver will always remember that occasion, every time they put it on. Also passing it on after you’ve gone, makes it even more special, and a happy memory. Stop by Preusser Jewelers today to see what we’ve got.

How to Custom Design Unique Engagement Rings

Unique Engagement Ring Preusser Jeweler

The dedicated staff at Preusser Jewelers wants you to have the best experience possible as soon as you walk in the door. We want you to have the perfect piece of jewelry! A custom crafted engagement ring that will showcase your individual style. Today’s blog from Preusser Jewelers highlights custom designed engagement rings.

Start With the Diamond and Gemstones

Let’s face it. A unique engagement ring is all about the center stone! Choose it based on

the shape you love most, and imagine enjoying it for many years to come. Our diamonds

come with a lab report from GIA (Gemological Institute of America). Their standards are the highest in the world. 

Create the Setting

Once you have chosen the center stone, the ring can then be designed based on your

ideas. We can then implement them based on your style and your lifestyle! Certain styles

will work for some and not others. We can explain that so you understand what will be best

for YOU!

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Choose the Type of Metal

Preusser Jewelers can create unique engagement rings out of white gold, yellow gold, rose gold, or platinum. White gold and platinum enhance the shine of diamonds, while yellow and rose gold add warmth. Your skin may look better in some colors than others. 

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Make a Model

Once you have your design in mind, our jeweler will carve a wax form the design or we create a CAD image on a computer. That way you can make sure it’s what you want. This is when we tweak the design if needed. When you tell us “That’s it!”, we get to work. The hard part comes next, waiting to see the finished ring! Rest assured, we want you to be happy with our work. Intricate pieces may take longer to make, but the end result will leave you breathless! 

Contact Preusser Jewelers to Make a Unique Engagement Ring

Preusser Jewelers is Michigan’s oldest jeweler. Our expert staff will work with you every step of the way to create the perfect unique engagement ring. Contact Preusser Jewelers or stop by our store in downtown Grand Rapids for more information.

Why Preusser Jewelers Is One of the Best Jewelry Stores in Michigan

Best Jewelry Stores in Michigan Preusser Jewelers

Preusser Jewelers is not your average jewelry store. Our staff prides itself on first-class customer service for everyone who comes to our store. In today’s blog, discover why Preusser Jewelers is one of the best jewelry stores in Michigan. 

Selection

Preusser Jewelers offers ethically sourced diamonds, gemstones, and precious metals. See our selection of hundreds of diamond engagement rings, wedding rings, and eternity bands that showcase your special relationship!  Excellent quality, price and service is important if you want to be one of the best jewelry stores in Michigan!

 

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Custom Jewelry

Our in-house master jeweler and experienced staff can help you design the ring, necklace, or earrings of your dreams. Pick out your gems, setting, and precious metal, and we’ll get to work. We’ll have your custom jewelry done in about four to six weeks as one of the best jewelry stores in Michigan. 

Top Designers

Preusser Jewelers highlights collections from a dozen top designer jewelers. Many collections are Made in the USA! We sell some of the finest collections in Michigan and the Midwest.

 

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Experience

Our master jeweler has more than 30 years of experience. Preusser Jewelers has been in downtown Grand Rapids since 1850. Our staff has many years of experience and knowledge in the jewelry industry. See why our experience makes the difference in one of the best jewelry stores in Michigan.

See Preusser Jewelers Today

Stop by our store in downtown Grand Rapids today. We promise we’ll take care of you, talk to you about your options, and come up with the best possible jewelry for you. Contact Preusser Jewelers for more information, and find out how we became one of the best jewelry stores in Michigan!

Colored Gemstones and September’s Birthstone: Sapphire

Preusser Jewelers Colored Gemstones Sapphire

It’s almost September, and we’re going to focus on beautiful sapphires! Preusser Jewelers highlights this gorgeous colored gemstone that’s more than just a rich vivid blue tone!

Sapphires as Colored Gemstones

Sapphires are stunning, and they come in fantastic colors! They’re September’s birthstone, and they gained popularity when Princess Diana chose it as her engagement ring, and again when her son Prince William gave it to Kate. Did you know sapphires come in every color of the rainbow? Everyone thinks they are just a deep blue color. A rich, intense blue is the most prized color, but sapphires also come in shades of green, yellows, oranges, pinks, violets, and shades of purple. When sapphires are so dark you aren’t sure what color they are, those are very poor quality. Sapphires are the second-hardest gem after diamond, which makes them a great option as an alternative to diamonds for a ring that is worn for a lifetime.

Stop by Preusser Jewelers Today

Come and see our beautiful collections of color gemstone rings, necklaces, and earrings at Preusser Jewelers. We’re located in the heart of downtown Grand Rapids. View our gorgeous sapphire jewelry and shop for your engagement ring, bridal jewelry, or a new piece for your collection.

Why Preusser Is Your Grand Rapids Jewelry Store

Emerald Ring Grand Rapids Jewelry

Preusser Jewelers has been in business for nearly 170 years. Our longevity is just one reason why we’re your premier Grand Rapids jeweler. Here is why you really should shop at our showroom in downtown Grand Rapids.

History

William Preusser started his business in 1850. We’ve been a downtown Grand Rapids jewelry store ever since. Our longevity comes from our devotion to customer service, top-quality jewelry, custom design studio, and amazing designer collections found nowhere else in the area. We have beautiful rings for any couple planning a wedding. We’re also your headquarters for engagement rings, unique jewelry, and wedding bands.

Custom Jewelry

Our in-house craftspeople can make almost any piece of custom jewelry you can think of. Not many Grand Rapids jewelry stores can say that. If you can think it, we can make it. Starting with a design, then choose sterling, gold or platinum, add some beautiful gems, and we can create custom jewelry to your exact specifications.   

Designer Collections

Preusser Jewelers carries some designer collections that other Grand Rapids jewelry stores don’t. We have Christopher Designs L’Amour collection, one of the finest design houses for luxury pieces, Peter Storm has a modern-retro theme, MichaelM designs streamlined and stunning, to name a few.  We have many wonderful collections at Preusser Jewelers. Come by and see what we have!   

Customer Service

Customer service is always a top priority at Preusser Jewelers. We are a full-service Grand Rapids jewelry store. Our expert sales staff can find the perfect diamond ring, necklace, or diamond earrings to fit your lifestyle. We can also help you design custom jewelry to match your personality or symbolize your relationship.

Different Styles of Diamond Earrings

Diamond Earring

Diamond earrings look great on you, whether they are for a wedding, formal occasion, or just to add sparkle to your ensemble. There are many types of earrings to choose from, so you can pick your favorite style! You can achieve many different kinds of effects with these shimmering gems. In today’s blog, Preusser Jewelers discusses the different styles of diamond earrings available.

Studded Diamond Earrings

Studded diamond earrings are a model of simplicity. Studs often feature a single gem set in precious metal for each earring. They fit neatly against your ear and don’t get in the way. Stud earrings are perfect if you have an active lifestyle or you want to wear diamond earrings every day. Stud diamond earrings, also called solitaires, are the ideal gift for all ages, face shapes, and skin tones. They create a classic yet subtle effect that looks great for every style. Don’t believe that studs mean smaller gems! You can find studded earrings up to 2 or more carats in weight.

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Halo Diamond Earrings

Halo diamond earrings have a large central gem surrounded by a circle of smaller diamonds. They look like an angel’s halo! These earrings are a step above studs in that they have more than one gem in them. They are more sparkly than studs. Halos are also an excellent choice for jewelry to wear every day at work. They may also dangle below the ear. Try a halo with a diamond in the middle surrounded by colored gemstones, or the other way around for something different.

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Drop Diamond Earrings  

Drop earrings are also called dangles. These types of diamond earrings are more elaborate than studs as you could find two, three, or even four or more diamonds lined up in a row dropping down the design. How many diamonds dangle depends on the size of the gems. Drop earrings are perfect for formal occasions as well as a night out on the town! Think dressing up to attend a theatrical performance, symphony concert, or a wedding. Drop earrings with diamonds make a statement.

Hoop Diamond Earrings  

Hoop diamond earrings are a classic, and you have two basic choices here. Small hoops add a bit of glimmer to your ensemble and work perfectly for everyday wear. Larger hoops have a row of 10 or more gems and give your accessories extra sparkle. Diamond earrings in a hoop shape can have multiple hoops, asymmetrical designs, or two or more hoops side-by-side.

Diamond Earrings at Preusser Jewelers

Preusser Jewelers has a wide variety of diamond earrings, including ornate, minimalist, hoop, stud, and drop designs. Come by our showroom in downtown Grand Rapids to see our collection, including designer pieces or custom jewelry made to your specifications.

Unique Jewelry Designs to Show Off Your Michigan Pride

Preusser Jewelers is Michigan’s oldest jeweler. We opened our doors in 1850 in the heart of downtown Grand Rapids. Our expert craftspeople love making custom jewelry that brings out your personality and sense of style. We also sell dynamic pieces not found anywhere else. In today’s blog, Preusser Jewelers talks about unique jewelry that shows off your Michigan pride.

Stunning Sparkles

Diamonds sparkle, pure and simple. Unique diamond jewelry shines like the summer sun. A necklace, tennis bracelet, or beautiful dangle earrings reflect sunlight and mimic the sparkle in your smile. Diamonds are a classic element of jewelry design that works everywhere. Whether you are celebrating July 4th with evening fireworks over Mackinac Island or you are enjoying a summer afternoon sunbathing at the Great Lakes, your diamonds will shine with eye-catching sparkle.

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Michigan Pride at Preusser Jewelers

We can even help you choose or create jewelry that reflects your pride in your favorite Michigan college or university. Think blue sapphires for Michigan or green emeralds for Michigan State. Contact us online, come by our showroom, or give us a call at (616) 458-1425 to discuss your options.

Common Questions About Custom Jewelry

Two jewelers working on a custom piece

As you search for the perfect piece of jewelry, whether it’s an engagement, anniversary or a birthday, you might consider going the custom jewelry route. You have the ideal piece of jewelry in mind, but searching for that diamond in the rough can be tiresome and frustrating. Creating a custom piece ends the search. However, this process can also be complicated. In today’s blog post, Preusser Jewelers talks about some common questions surrounding custom jewelry.

How Do I Pick a Design?

The design process is the most critical aspect of the custom process. You might be tired of searching for the perfect piece, but without the right design you wind up right back where you started.  This just adds to your perceived frustrations. At Preusser Jewelers, our skilled craftsmen will help you create an ideal design for custom jewelry that you’ll love. We work with the highest quality metals and stones. Our jewelers make your beautiful design a reality with our highly skilled craftsmanship.

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How Does the Process Work?

Typically, the process of creating a custom piece begins with a consultation. First, you meet or speak on the phone with a designer to give him or her a better idea of what you are looking for. Then, the person will move on to the sketching phase where they construct hand sketches that show you what your design will look like.

Once you approve the sketch, the jeweler moves to the rendering process, giving you a more realistic vision of your custom piece. After that, you typically see a wax model after the rendering, which eventually gives way to the actual manufacturing process. After just a few more weeks, you have your beautiful custom piece in hand.

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How Long Does the Process Take?

The entire custom jewelry process at Preusser Jewelers takes, on average, three to five weeks. At Preusser, we want you to be involved during the whole process, from talking to the jeweler through the completion of the piece. Our goal is to produce a piece of jewelry that you will love. Depending on the complexity of the project, that can take time. However, we can assure you that the final product will be well worth the wait.

How Much Does Custom Jewelry Cost?

As you would expect, custom jewelry is generally more expensive than ordinary jewelry because it also includes very particular design and labor work. Because this is a custom process, there isn’t a set cost for custom jewelry. Depending on the metal you choose, the stones you want, and the design itself, prices may vary significantly.

Contact Preusser Jewelers for More Information

If you are looking for traditional or custom jewelry, Preusser Jewelers has your solution. For more information on what we bring to the table, get in touch with us at (616) 458-1425 or contact us online today.

Craftsmanship, Celebration, Confidence, Casual Atmosphere

4Cs of Quality Customer Service at Preusser Jewelers

Couple with saleslady

Most people are familiar with the 4Cs criteria for evaluating the quality of diamonds and other gemstones. They are cut, color, clarity, and carat weight. At Preusser Jewelers, there’s another set of 4Cs we’re concerned with. They are the 4Cs of quality customer service.

1. Craftsmanship

At Preusser Jewelers, we’re committed to the craft of jewelry. We understand the amount of work and attention to detail that goes into making every piece of fine quality jewelry. Besides an assortment of designer collections we carry, we also employ experienced craftsmen that can create custom jewelry that appeals to any taste.

2. Celebration

We are happy to help you celebrate the special occasions in your life. From birthdays, graduations, weddings, anniversaries, to new births, we can help you find the perfect gift to commemorate those special moments.

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3. Confidence

Whenever you purchase jewelry from Preusser Jewelers, you can be confident that you’ve made the best choice. We are happy to answer any questions you may have about a piece so that you can make well-informed decisions.

4. Cost Saving Casual Atmosphere

Our customers report that we have much more reasonable prices compared to any retail chain jewelry store. Not only is Preusser Jewelers sometimes thousands of dollars less expensive, but we also provide a low-pressure environment to allows our customers the time they need to choose the best piece that fits within their budget.

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Find Quality Service at Preusser Jewelers

Our many returning customers attest to the fact that Preusser Jewelers is special. We have an experienced, knowledgeable, and friendly staff. Our long history of customer service and quality products qualify us to satisfy the unique needs of each customer. To learn more about our products and services, contact us by phone at (616) 458-1425 or visit our store today.

Information About Jewelry Appraisals from Preusser Jewelers

What You Need to Know About Jewelry Appraisals

Jewelry appraisal

You may need to get a jewelry appraisal for liquidation, consignment, taxes, inheritance or estate purposes. Or you may need one for scheduling on your homeowners or renters insurance policy. No matter the reasons for the appraisal, you want to be sure you get a quality appraisal for a reasonable price, with all the necessary documentation. Preusser Jewelers provides the information you need, so you can be sure you are getting a fair and accurate appraisal.

An appraisal is a document that describes an item, determines its relative quality, and assigns a value to it. Descriptions usually cover the visible, measurable and analyzable facts about the piece, such as gemstone or diamond weight, materials, and markings. Jewelry appraisals should describe gemstone quality, count, shape, size, grade, weight, metal type, etc.  

A complete appraisal will usually include laboratory work to inspect and gather facts about the piece, or include a lab report. If done for homeowners or renters policies, the item is appraised for current market values, plus a small cushion percentage to allow for market fluctuations.  They do need to be updated every 4-5 years, so you know the piece is being accurately covered. You don’t want to over-insure your jewelry, with a high retail, which will not help you if the piece is lost, stolen or damaged. That will only make your premium higher than it should be.

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Please contact us for more information.

Types of Jewelry Appraisals

To be sure you’re getting the most accurate appraisal, you need to understand the differences between the various types of jewelry appraisals. If you’ve ever watched The Antiques Roadshow, you’ve learned a little about the differences between fair market value and insurance appraisals. The reason for the appraisal will determine what type is needed.

●     Fair Market Value Appraisals

Fair market value appraisals estimate what the piece could sell for if a buyer was found. Besides the intrinsic value of the piece, changes in the popularity of certain jewelry will affect the value. The value must represent the item’s value in its used condition. Charitable donations and estate planning generally require fair market appraisals. These will run lower than having an appraisal for replacement purposes.

●     Insurance Appraisals

Most jewelry appraisals are done for insurance replacement at moderate retail. The reason people insure their jewelry is to be able to replace the item, so the appraisal should reflect the realistic cost of replacing an item in a jewelry store that sells the same type of jewelry. Insurance appraisals should be updated every 4-5 years to make sure the piece still has adequate insurance coverage.

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●     Immediate Liquidation Value Appraisals

Divorce settlements and some types of estate dispersals may require this type of appraisal. Less common types of immediate liquidation value appraisals include probate and loan collateral appraisals. These usually reflect low values because of the situations that create their need. Values can be estimated at wholesale or in some situations much lower than wholesale.

Typical Jewelry Appraisal Costs

Appraisal services are charged a fee per piece, based on design, and stone count. Please contact us for more information.

How Can You Get the Most Accurate Jewelry Appraisal?

The best way to ensure you’re getting an accurate jewelry appraisal is finding a trustworthy appraiser. Characteristics of trustworthy jewelry appraisers are:

Good Credentials – A professional jewelry appraiser should be certified or titled by a respected national appraisal organization, like the National Association of Jewelry Appraisers. They should also have a Graduate Gemologist diploma from the GIA or its equivalent.

Broad Knowledge and Experience – A qualified jewelry appraiser must understand manufacturing techniques and recognize their contributions to the value of an item. A wide range of jewelry experience over several years will lead to a more knowledgeable appraiser. It’s also equally important for an appraiser to have solid experience in the appraisal business.

Choose Preusser Jewelers for All Your Jewelry Appraisals

If you need a professional jewelry appraisal in the Grand Rapids, Michigan area, visit Preusser Jewelers. Our staff includes a senior charter member of the National Association of Jewelry Appraisers and a GIA graduate gemologist. We have a long esteemed reputation of providing fair and accurate appraisals. Contact us for more information.